Wednesday, March 4, 2009

Activision Blizzard to make moves in recession, is that a mobile WoW MMO I smell?

Activision Blizzard's CEO Mike Griffith mentioned in an interview with Bloomberg yesterday that, “The combination of Activision holding a fair amount of cash [nearly $3 billion] and presumably prices being depressed, not only for publicly traded companies, but also likely for new intellectual property licensing rights, should certainly create opportunities.”

As the recession hit's everyone and their mother, it's not a surprise that the current top grossing third-party gaming company in the world and their incrediblely successful Guitar Hero and World of Warcraft franchises that they would look to take advantage of their lead and venture into some new areas of gaming growth.

With Vivendi reporting that their 2008 earnings have reached their goals and giving what seems to be a confident outlook for 2009, perhaps we can plan to see a resurgence of their mobile division concentrating more in the N. American market with the continued adoption of the iPhone and iPod Touch as gaming devices and rising competitor of the Nintendo DS and the Sony PSP.

Watch out Tapulous, your Tap Tap Revenge might look very appealing to the suits at Activision Blizzard, especially with some of the cool new features added in today's launch of the second game of the series.

If mobile is the avenue they take, it would be interesting to see the moves they made with Blizzard-specific products. For the record, I've been a long time fan of what Blizzard produces, from playing the original Warcraft in DOS on the first computer I built, to my, now dormant character on WoW and looking forward to the launch of Diablo III and Starcraft II.

Tell me it wouldn't be cool or a huge surprise if they acquired a mobile company to pull together technologies for a mobile MMO World of Warcraft like the The Watchmen game on the iPhone launching Friday?

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